TITLE
IT'S ALL OURS
WIEDEN+KENNEDY SÃO PAULO
NIKE & CORINTHIANS > 2026
MY ROLE: CONCEPT IDEIA,
ART DIRECTION, DESIGN SYSTEM,
CONCEPT DESIGN
Sport Club Corinthians Paulista is one of Brazil’s biggest soccer clubs. Its fans are so passionate that, in 1976, more than 70k people traveled from São Paulo to Rio de Janeiro to support the team in a historic match. The movement was so massive it became known
as the “Corinthian Invasion”.
So to launch the new jerseys inspired
by that story, we did the same thing:
we invaded Rio all over again.
Visual Identity
We invaded the city’s icons
and once again transformed them into our postcard:
Rio de Janeiro, the hills, the beaches, and the entire landscape.
From there, we created even more memories of this invasion:
a typography inspired by bossa nova — a classic Brazilian music genre
from the ’70s, and more than that, music born in Rio.
The colors of the sky, the sea, and the hills taken over
by Corinthians’ black and white. The travel suitcase,
the stamps, the postmarks, and the postcard itself.
Back to ’76.